Thomas van Zuijlen - embedded scrum master

I'm an Amsterdam-based Scrum Master, with a passion for technology, design and the open Web. I've been developing and shepherding web applications since 2005.


Working for clients such as Schiphol Amsterdam Airport,, the Dutch Central Bank, ABN AMRO, Elmar Reizen and leading Dutch educational publisher, ThiemeMeulenhoff, I've helped create interfaces for web applications. Ideally, I do this while embedded in teams, originally as a front-ender, now as a full-time Scrum Master. I strive to find the best way to build a comfortably working product. I do this by helping teams aim for their clients' goals.

  • Schiphol Group
  • G+J Media
  • ABN AMRO MeesPierson
  • Dé VakantieDiscounter
  • ThiemeMeulenhoff


To my mind, anyone working iteratively is best served by using agile methodologies and working data-driven. I prefer working with multi-disciplinary teams. I'm a Scrum Master, certified PSM1 and CSM.

Thomas van Zuijlen in a daily scrum


Of course, each case has its own unique properties. But what always works, is to translate requirements into working prototypes and getting those in front of actual humans. Ask for input, listen, consider, rework, and start a new cycle.

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Pet peeves

Applications should be comfortable to use - and that means they should first and foremost not be dumb. There's a fine line between getting a thing to work, and getting a thing to work well. I think it's the front-end developer's responsibility to keep all parties involved on their toes to prevent applications (and forms!) from going limp.

I spoke about precisely this at a Pecha Kucha-style Fronteers meetup, airing my frustrations with some unfortunate examples and offering humble suggestions for improvement. This was in Dutch (and in near-dark, as the video wil show: